ORIGINS AND PHILOSOPHY

ORIGIN: THE NUBA TRIBE

AFRICA IS THE CRADLE OF HUMANITY. OUR ORIGINS

 That’s how NUBA “Expediciones” began operations in 1994. It was a colonial-style geography club at which a small cadre of experts drew as yet unexplored routes on their maps. It was a far cry from the cookie-cutter tours other, conventional travel agencies were offering.

They were big adventure trips that hearkened back to old-school expeditions the first nineteenth-century explorers attempted.

THE NUBAS OF SUDAN

Our name could only come from that of a strong, bellicose nation, the Nubas, from the northern mountains of Sudan. It was one of the most persecuted and admired nations we had the opportunity of meeting on our first prospecting trips to Africa.

Its lost soul is still imprinted on our essence.

FROM EXPEDITION TRAVEL TO EXCLUSIVE, CUSTOM-MADE JOURNEYS

 In time, the early expedition model evolved to the degree that our travelers also evolved. Their knowledge of the world was increasingly superior and there was growing demand for exclusive, custom-designed experiences.

Specialization, differentiation and an absolute obsession for deep knowledge of the client was key. NUBA began to expand its destination portfolio to create a trusted correspondents network spread over no more than sixty-five countries. It artisanally designed a signature, specifically custom-designed product for travelers that offered maximum quality and excellent customer service.

GRUPO NUBA: AN EXPERIENCE-DESIGN COMPANY

In 2016 we set out on a large project that called for adding new capacities to our value proposition in the luxury segment and adding new integrated services—exclusive and personalized—for businesses and incentives.

That was how Grupo NUBA was born as a leader for professional and creative alternatives formed by different identities that share the same DNA and are integrated as a sole community with a common goal.

One commitment we strengthen every year is developing social initiatives and exciting “Corporate Social Responsability (CSR)” projects in sustainable tourism, like building training schools in underdeveloped countries, collaborating with NGOs, fostering wild animals or creating pioneer sustainable programs in different global destinations.

‘NEW DESTINATIONS, NEW CHALLENGES AND NEW MOMENTS’

We grow and grow at Grupo NUBA. We join forces to offer the best integral services to companies and private individuals.

We are the alternative that offers the most original, exclusive and personalized services, allowing our clients to enjoy the security and peace-of-mind they deserve when they trust in us to visit the world. None of this holds us back.

It only drives us with more force toward new destinations, new challenges and new instants that let us do what we love the best: surprise our clients.

With the wind in our sails, we’ll continue the journey to the edge of new dreams and new challenges.

The World Is Waiting…